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Jones College Flex M.B.A.
Concentration in Strategic Marketing Analytics

Become a data-driven marketing expert

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To learn more about Online Flex M.B.A. with a concentration in strategic marketing analytics and download a free brochure, fill out the fields below. You can also call 888-891-6780 to speak to one of our enrollment representatives about the degree program.

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Gain skills for marketing leadership roles

Boost your creative and analytical prowess

Join a network of industry experts

Teaching online for more than 20 years

AACSB-accredited
MTSU Jones College Campus

Jones College put me on a path to success. It gave me the resources, knowledge, and support to transition from my job as a sales representative of 11 years into a career as an executive sales specialist for the largest generic drug manufacturer in the world. Choosing to obtain my M.B.A. from MTSU has already provided a substantial return on my investment.

—Dwayne Williams II
Executive Sales Specialist, Teva Pharmaceuticals
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The Flex Master of Business Administration program from Middle Tennessee State University’s Jennings A. Jones College prepares students to advance into leadership roles and take on the challenges emerging in today’s organizations. The Flex format is designed to offer offer working professionals a world-class M.B.A. experience with maximum flexibility. The degree equips professionals at all stages of their careers with cutting-edge approaches to strategic management, hands-on experience in implementing data analytics, and an array of valuable interpersonal skills.

MTSU makes it convenient to earn a part-time M.B.A. allowing students to pursue a degree online, on-campus, or a combination of both. This flexible, affordable program provides students with the freedom to choose how and where they want to take classes each semester. MTSU students earning their master’s degree in business administration have many opportunities to collaborate with faculty members who possess extensive backgrounds in teaching, research, and business. These faculty are trained in the latest online delivery methods approved by Quality Matters, and they offer dynamic virtual learning opportunities.

Professor in classroom environment speaking to two students

Students benefit from individualized attention in professional development seminars, strengthening their approaches to problem-solving and communication. With personalized feedback from both professors and executives, an MTSU M.B.A. graduate explores how data-driven insights and leadership techniques can be implemented in the real world. Students also have the opportunity to participate in career-focused events to help them grow their professional network.

In addition, MTSU offers six optional concentrations, allowing students to customize their studies, preparing them to reach their unique career goals.

Download a free brochure to learn more about earning your AACSB-accredited M.B.A. degree from MTSU.

Students have the option to choose from the following six concentrations: healthcare management; human resource management; legal and ethical governance; music business; risk management; and strategic marketing analytics.

  • The Healthcare Management concentration readies professionals to apply sophisticated management principles and analytics in healthcare organizations. Students who choose this concentration may pursue careers as healthcare consultants or healthcare management positions.
  • Students in the Strategic Marketing Analytics concentration prepare for marketing leadership positions through hands-on experience making decisions within the field. Upon completion of the program, individuals are prepared to pursue management positions in marketing, advertising, and promotions.
  • In the Music Business concentration, students discover how a quantitative approach to research and strategy can lead to success in the industry. Students may pursue careers as agents or business managers of artists and performers.
  • The Legal and Ethical Governance concentration provides students a background in regulatory compliance and corporate governance. Students are prepared to become professional legal administrators or work in the area of legal management.
  • The Risk Management concentration focuses on insurance and risk management. Career paths include roles in IT management and risk analysis.
  • Students in the Human Resource Management concentration will acquire specialized skills in the areas of talent acquisition and management providing them with the skills to work toward career paths such as human resource leaders.

Download a free brochure to learn more about earning your AACSB-accredited M.B.A. degree from MTSU.

MTSU Kirksey Old Main building

Located in Murfreesboro, Tennessee, Middle Tennessee State University delivers a unique blend of world-class education, personal attention, and value to over 21,000 students. MTSU is the top choice for Tennessee transfer students, the biggest provider of graduates to the Greater Nashville-area economy, and the home of the state’s largest adult degree program. Princeton Review ranks MTSU as The 386 Best Colleges and one of the Best Regional Colleges in 2021. As the home of the Charlie and Hazel Daniels Veterans and Military Family Center and the state’s first VetSuccess On-Campus program, the University has a reputation for welcoming current and former service members.

The Jones College of Business fuels the area’s economy, with more than 18,000 alumni working in middle Tennessee today. The faculty and administration are committed to preparing leaders for tomorrow’s workplaces, emphasizing data-driven analysis, strategic problem-solving, communication, professionalism, and ethical conduct. Jones College is accredited by the AACSB for both business and accounting, fulfilling internationally recognized standards for excellence in learning, teaching, and engagement.

Download a free brochure to learn more about Jones College’s Flex M.B.A.