Marketing professionals are in demand, with the US Bureau of Labor Statistics expecting 10% growth in employment from 2021-2031, double the national average. Employers seek these professionals for their strategic marketing eye and their ability to constantly refine and test the what, why, and how of a brand, its products, and the marketing mix.

Jones College’s strategic marketing analytics concentration helps you build both your creative and data analysis expertise to make informed decisions about your organization’s marketing initiatives. You’ll get hands-on experience with digital marketing analytics tools and real-world datasets so you can put your knowledge to practice.

MTSU’s Jennings A. Jones College of Business faculty are trained in online teaching techniques approved by Quality Matters, and regularly update their courses to ensure content is relevant and practical.

Completing your Flex M.B.A. with a strategic marketing analytics concentration enables you to expand your business knowledge while also obtaining a comprehensive understanding of the components you need for success in the marketing environment. The flexible program can be completed online, on-campus, or in a hybrid format.

The strategic marketing analytics concentration prepares you to move into or advance in careers such as:

• Advertising manager
• Brand manager
• Chief marketing officer
• Digital marketing manager
• Email marketing manager
• Market research director

• Marketing content director
• Marketing director
• Product manager
• Search engine optimization (SEO) director

Download a free brochure to learn more about earning your AACSB-accredited MBA degree from MTSU.

Jones College’s Flex M.B.A. program is ideal for working professionals and recent college graduates. The curriculum prepares students for leadership positions in marketing through core business classes and marketing-focused electives.

The full-time faculty who teach our courses are active researchers and experienced businesspeople, and they all maintain a strong commitment to helping their students succeed. Whether completing the program online, on campus, or a combination of both, students receive access to the same networking opportunities and guidance on moving their careers forward.

In the strategic marketing analytics M.B.A., you’ll learn to:

• Analyze quantitative and qualitative data
• Develop branding strategies
• Design effective and creative marketing campaigns
• Make strategic marketing management decisions

You do not need a business degree to apply. Incoming students whose undergraduate degree is not in a business concentration will start with nine hours of foundation courses.

To learn more about these courses, use the form provided to request more information and download a free brochure.

Located in Murfreesboro, Tennessee, Middle Tennessee State University delivers a unique blend of world-class education, personal attention, and value to over 21,000 students. MTSU is the top choice for Tennessee transfer students, the biggest provider of graduates to the Greater Nashville-area economy, and the home of the state’s largest adult degree program. Princeton Review ranks MTSU among the 388 Best Colleges and one of the Best Regional Colleges in 2023. As the home of the Charlie and Hazel Daniels Veterans and Military Family Center and the state’s first VetSuccess On-Campus program, the University has a reputation for welcoming current and former service members.

MTSU’s Jennings A. Jones College of Business is among the top 1.5% of the business colleges in the world accredited by AACSB International—the Association to Advance Collegiate Schools of Business.

Our faculty of award-winning educators, researchers, and entrepreneurs provide students with cutting-edge education in management, finance, big-data tools, and business communication. Move forward with one of the best M.B.A programs in the country. Use the form provided to request more information and download a free brochure.