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Jones College’s Flex M.B.A. program provides an AACSB-accredited education in advanced business concepts, analytical decision-making, and effective leadership. Students benefit from having the freedom of choice by semester, whether they want to take classes online, on campus, or a combination of both.

The online M.B.A. curriculum is delivered asynchronously, which means you’ll view recorded lectures at the times that are convenient for you. In some online classes, you may be required to schedule time for real-time interactions with your instructor and peers. Along the way, you’ll assemble a portfolio to show how your education has equipped you with the professional skills necessary for advancing in today’s globally connected, data-focused organizations.

Companies are on the lookout for employees who have interpersonal skills as well as a thorough understanding of business operations. That’s why the Jones College of Business curriculum goes beyond teaching the latest business strategies and tools, prioritizing professional development and persuasive communication.

The revised M.B.A. program takes students to the next level of professionalism by creating lasting relationships with peers in an effective and timely approach.

— Austin Bower, M.B.A. student

Program structure

An academic advisor will collaborate with you to create a degree plan that satisfies all requirements for the M.B.A. in a suitable timeframe. The program is structured in tiers. All core courses are offered during accelerated terms lasting approximately seven weeks each, with two terms offered each semester.

You will progress through three tiers of core M.B.A. coursework, culminating with a capstone in Strategic Business Consulting. This final class will give you the chance to put your analytics and problem-solving skills to work on a project for a real business, reporting to executives and receiving their feedback.

If you did not complete an undergraduate business degree, you will take three prerequisite courses, or their approved equivalents. You may take these courses after being admitted to the Flex M.B.A. or before the term starts.

Master of Business Administration
(no concentration)

Total semester hours for core curriculum: 36
Average time to completion: 2 years

Optional concentrations

You may choose to enroll in the M.B.A. program with an optional concentration in Healthcare Management, Strategic Marketing Analytics, or Music Business:

  • To complete a concentration in Healthcare Management, Strategic Marketing Analytics, or Music Business, students must complete required prerequisites and core MBA classes in addition to 12 credit hours (or four classes) for the concentration.
  • All concentration courses and electives are available online, on-campus, or in a hybrid format.
  • You must decide on your concentration before starting the program and develop a degree plan with your academic advisor.
  • You may enroll in classes within your concentration any time after completing your foundation courses.

Students in the Healthcare Management concentration prepare to confront the unique challenges that face organizations such as hospitals, insurance providers, pharmaceutical firms, and manufacturers of medical devices. The required courses in Healthcare Management and Healthcare Economics present an overview of healthcare delivery in the U.S., analyzing how strategy, finance, and regulation affect outcomes for organizations and the patients they serve. The approved elective courses offer further background in vital areas like healthcare law, public health, marketing, and resource management.

The M.B.A. with Strategic Marketing Analytics concentration prepares students to make strategic marketing decisions in order to develop creative digital marketing campaigns, evaluate and analyze qualitative and quantitative market research, and establish effective branding strategies. The concentration culminates in a Strategic Decisions in Marketing capstone, a project-based course that allows students to draw from the knowledge gained in prior classes to make strategic marketing recommendations.

To earn an M.B.A. with the Music Business concentration, students enroll in approved electives that familiarize them with some of the most important economic and legal issues that affect artists, managers, representatives, record companies, promoters, and publishers. The curriculum leads into a capstone in Applied Recording Industry Research, which requires students to design and implement their own qualitative and quantitative research projects.

Students must obtain departmental approval before enrolling in elective courses to fulfill the requirements for the Healthcare Management and Music Business concentrations. For more information, reach out to your enrollment representative by emailing or calling 888-891-6780.

M.B.A. with concentration
Total semester hours for core curriculum and concentration courses: 42
Average time to completion: 2.5 years

Course offerings

Prerequisite Courses

Students who do not hold an undergraduate business degree must complete three prerequisite courses (or approved equivalents) before enrolling in the core M.B.A. curriculum or concentration electives. Students may complete these courses after being admitted to the program.

The prerequisite course requirement can be completed through the courses below, or through the equivalents from the MTSU M.B.A. online Coursera courses.

We are here to help! Reach out to an enrollment representative to understand your options and learn about your degree plan and time to completion.

This course equips M.B.A. candidates with a grounding in the accounting principles that are essential for business leaders. Class material primarily focuses on financial statement analysis and managerial uses for accounting and considers the accounting cycle. Credit in ACTG 2110 and 2120 - Principles of Accounting I and II – is an equivalent to this course for fulfilling foundation requirements. ACTG 3000 is not open to accounting majors or students who have already earned credit in ACTG 2110 and ACTG 2120.

Students learn quantitative methodologies that assist in decision making processes. This course emphasizes topics in applied statistics and decision sciences that have a wide range of practical uses in business analysis. BIA 2610 and 3620 - Statistical Methods I and Intro to Business Analytics – can serve as an equivalent to meet this foundation requirement.
This class presents theoretical perspectives on corporate finance that help in implementing sound investment strategies. Students learn concepts in wealth creation, valuation, risk, capital budgeting, and the cost of capital.

Core Courses - Tier 1

This course introduces students to the principles, concepts, and tools that drive financial and managerial accounting. Topics include product costing, budgeting, decision making tools, performance measurement, financial statement analysis, and reporting responsibilities for management.

Explores the latest thinking in effective leadership and management for organizations in today’s fast-paced business world. The class emphasizes techniques for self-assessment, skill improvement, and problem-solving.

This class focuses on applying microeconomic principles to rational management analysis and decision making. Topics include the guiding principles behind demand, supply, and cost theories, demonstrating how these concepts affect strategic pricing and output decisions. Students learn how factors such as information, economic incentives, and market competition can interact to determine prices, products, profits, and trade patterns.

This seminar helps students develop the skills necessary for success in management and leadership roles. Classes consider relevant topics and issues in the business world, identifying emerging challenges and opportunities. Each student prepares a professional/career development portfolio.

This course presents the manager’s role in corporate planning and best practices to evaluate capital investment proposals, measure managerial performance, analyze cash flow, interpret and evaluate financial information, and apply the capital asset pricing model (CAPM).

Students learn an analytical, managerial approach to marketing. The course emphasizes problem-solving and decision making in marketing environments.

A course in application development that demonstrates how electronic spreadsheets can improve efficiency and effectiveness when making decisions. Students gain hands-on experience in applying electronic spreadsheets and modeling to a variety of business situations.

Core Courses - Tier 2

An integrative course in accounting and finance decision making designed for M.B.A. students. Topics include financial statement analysis, financial distress and bankruptcy, efficient markets, contracting and agency, and risk analysis.

This class presents an overview of the integration between strategies and decisions for supply chain operations. Students learn how supply chain operations can impact other business functions in an organization.

Students build their understanding of prescriptive and data analytics tools to model and analyze business data. The class takes a hands-on approach to developing and applying both commonly used spreadsheet software and specialized business intelligence software. Student develop the skills to perform self-service business analytics.

This course offers an applied approach to integrating marketing strategy and management fundamentals to address current business challenges. Classes explore the nexus between external-focused marketing and internal-focused management practices. Working in teams, students develop solutions to problems in marketing and internal management, presenting their solutions and receiving feedback.

Core Courses - Tier 3

In this seminar, students consider current topics and issues. The class focuses on developing soft skills, like persuasive communication and effective collaboration. Students receive guidance on how they can display professionalism in the workplace.

This capstone course integrates concepts and skills drawn from the entire M.B.A. curriculum. Students apply analysis tools to address strategic issues at real companies. Groups present their findings to business decisionmakers and receive professional feedback.

Choose two electives in the following fields:

  • Accounting (permission from department required)
  • Business Communication and Education
  • Business Intelligence and Analytics
  • Business Law
  • Computer Information Systems
  • Economics
  • Entrepreneurship
  • Finance (permission from department required)
  • Management
  • Marketing

The availability of specific courses may vary. The elective requirement can also be satisfied through an approved internship or study abroad courses.

Dwayne Williams II

Jones College put me on a path to success. It gave me the resources, knowledge, and support to transition from my job as a sales representative of 11 years into a career as an executive sales specialist for the largest generic drug manufacturer in the world. Choosing to obtain my M.B.A. from MTSU has already provided a substantial return on my investment.

— Dwayne Williams II, Executive Sales Specialist, Teva Pharmaceuticals

Healthcare Management Concentration (12 Credits)

Required Courses (6 Hours)

Addresses the forecasting, planning, utilization, and management of resources in organizations within the health care industry as well as industry peripheral organizations. Examines the management of the full spectrum of resources to meet the highly complex demand model as a health care leader.

An overview of the U.S. health care system, including managed care, governmental and private sector programs and policies affecting the delivery of health care (e.g., Medicare, Medicaid, and private health insurance), and legal, ethical, and budgeting issues relevant to managing health care organizations. Presents strategic and operational considerations unique to the management of health care organizations.

Electives (6 Hours)

  • ACTG 6320 Strategic Cost and Control in Healthcare
  • BLAW 6500 Legal Aspects of Healthcare
  • ECON 6400 Health Economics
  • MKT 6900 Health Care Marketing
  • MGMT 6200 Lean Project Management Principles
  • MGMT 6300 Not-for-Profit Management and Governance
  • MGMT 6450 Healthcare Quality and Accountability for Leaders
  • MGMT 6760 Continuous Improvement/Problem Solving

Strategic Marketing Analytics (12 Credits)

Required Courses (12 Hours)

The course will emphasize how to make better strategic decisions through marketing research and analysis. Specifically, this course focuses on evaluating potentially conflicting information from sources such as external secondary research, internal marketing metrics and trends, qualitative research, and quantitative research in order to make the most effective and intelligent decision(s).

This course covers what, why, and how of major current approaches, including search engine optimization, search and display ads, mobile marketing, social media, and online listening/monitoring. The key performance indicators and basic techniques to evaluate the effectiveness of online marketing campaigns, including Google Analytics, regression analysis, logistic regression, and online experiments will be covered. This course provides a quantitative and qualitative approach to understanding and harnessing tools in digital marketing analytics to meet business objectives.

Covers why and how brands are one of the most valuable assets to a company; provides an overview of branding strategies, analytics, and creativity required for successful brand marketing.

Integrates prior course content in an applied project-based environment where students analyze the key processes and make appropriate marketing decisions. The course will allow students to make strategic recommendations across the marketing domain.

  • PREREQUISITE: MKT 6860 - Strategic Marketing Intelligence.

Music Business Concentration (12 Credits)

Required Courses (12 Hours)

Prerequisite: Enrolled in the M.B.A., Music Business program. Examines the dynamic environment called the music business. Utilizing evaluative elements of the industry (Billboard’s MusicConnect, Pollstar, Performing Rights Organizations, etc.), students will review the publishing, recording, management, and touring history of an act and level of success based on current practices and genre/artist stature.

Prerequisite: Permission of department. Examines emerging business models, competitive and feasibility analysis, organizational structure and design, fundraising, marketing and entrepreneurship in the music industry. Students will choose to follow a “for-profit” or “non-profit” track, and develop a final project plan for a business or organization, fully annotating and creating a professional visual presentation which could ultimately be used to present to either a funding source (e.g. venture capitalists, bankers, grantors, etc.) or to the industry (e.g. potential partners, sponsors, clients).

Examines legal rights and duties of creative persons. Students apply concepts from copyright, trademark, trade secrets, privacy, publicity, defamation, and other branches of the law to media productions.

Prerequisites: MKT 3820, MBAK 6895, or permission of instructor. Role and importance of branding in the entertainment industry including the development of branding objectives consistent with both product and overall marketing objectives. Demonstrates how to align a brand with consumers and partners through the development of a marketing plan relating to an approved entertainment product of student’s choosing.

**Students who majored in Recording Industry at the undergraduate level at MTSU should take MGMT 6670 Seminar in Negotiations (3 Credit Hours) or MGMT 6750 Business Ethics (3 Credit Hours) in place of RIM 6020.

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