Curriculum

This course equips M.B.A. candidates with a grounding in the accounting principles that are essential for business leaders. Class material primarily focuses on financial statement analysis and managerial uses for accounting and considers the accounting cycle. Credit in ACTG 2110 and 2120 - Principles of Accounting I and II – is an equivalent to this course for fulfilling foundation requirements. ACTG 3000 is not open to accounting majors or students who have already earned credit in ACTG 2110 and ACTG 2120.

BIA 2610: The application of collecting, summarizing, and analyzing data to make business decisions. Topics include measures of central tendency, variation, probability theory, point and interval estimation, correlation and regression. Computer applications emphasized.
BIA 3620: Application of mathematical and statistical techniques to economic problems. Introduces econometric model construction and estimation and related problems. Requires use of econometric computer package. (Prerequisite: MATH 1810 or equivalent.)

This class presents theoretical perspectives on corporate finance that help in implementing sound investment strategies. Students learn concepts in wealth creation, valuation, risk, capital budgeting, and the cost of capital.

This seminar helps students develop the skills necessary for success in management and leadership roles. Classes consider relevant topics and issues in the business world, identifying emerging challenges and opportunities. Each student prepares a professional/career development portfolio.

This course introduces students to the principles, concepts, and tools that drive financial and managerial accounting. Topics include product costing, budgeting, decision making tools, performance measurement, financial statement analysis, and reporting responsibilities for management.

Explores the latest thinking in effective leadership and management for organizations in today’s fast-paced business world. The class emphasizes techniques for self-assessment, skill improvement, and problem-solving.

This class focuses on applying microeconomic principles to rational management analysis and decision making. Topics include the guiding principles behind demand, supply, and cost theories, demonstrating how these concepts affect strategic pricing and output decisions. Students learn how factors such as information, economic incentives, and market competition can interact to determine prices, products, profits, and trade patterns.

This course presents the manager’s role in corporate planning and best practices to evaluate capital investment proposals, measure managerial performance, analyze cash flow, interpret and evaluate financial information, and apply the capital asset pricing model (CAPM).

Students learn an analytical, managerial approach to marketing. The course emphasizes problem-solving and decision making in marketing environments.

A course in application development that demonstrates how electronic spreadsheets can improve efficiency and effectiveness when making decisions. Students gain hands-on experience in applying electronic spreadsheets and modeling to a variety of business situations.

This class presents an overview of the integration between strategies and decisions for supply chain operations. Students learn how supply chain operations can impact other business functions in an organization.

Students build their understanding of prescriptive and data analytics tools to model and analyze business data. The class takes a hands-on approach to developing and applying both commonly used spreadsheet software and specialized business intelligence software. Student develop the skills to perform self-service business analytics.

This capstone course integrates concepts and skills drawn from the entire M.B.A. curriculum. Students apply analysis tools to address strategic issues at real companies. Groups present their findings to business decisionmakers and receive professional feedback.

Prerequisite: BIA 6905 or QM 6770 or equivalent. A more advanced look at the application of business intelligence tools to solving business problems. Coverage will include the development and deployment of sophisticated reporting and dashboard systems to monitor and manage operations. Industry-standard business intelligence software utilized.

Prerequisite: INFS 5790. Principles and techniques of exploring large sets of data for discovery and prediction. Sophisticated business intelligence software used in forecasting, clustering, and classifying problems encountered in business. Emphasis on developing applied skills along with a “data analytic” thought process.

Fundamental database concepts, including structure, integrity, and data manipulation in a relational environment. Focus is on transactional databases, converting business requirements into actionable database designs, and introductory to intermediate-level structured query language (SQL) programming.

Addresses the forecasting, planning, utilization, and management of resources in organizations within the health care industry as well as industry peripheral organizations. Examines the management of the full spectrum of resources to meet the highly complex demand model as a health care leader.

An overview of the U.S. health care system, including managed care, governmental and private sector programs and policies affecting the delivery of health care (e.g., Medicare, Medicaid, and private health insurance), and legal, ethical, and budgeting issues relevant to managing health care organizations. Presents strategic and operational considerations unique to the management of health care organizations.

The U.S. health care system; its major stakeholders; and the laws and regulations that apply to health care institutions, professionals, and suppliers including Medicare, electronic health records, health care fraud and abuse, compliance planning, certificates of need, health care business associations, federal tax exemption, liability and licensing issues, and ethics in decision making.

Applications of microeconomics to analysis of the health care delivery system in the United States. Major issues include the private and public demand for health care, supply of health care, cost of health care, the pricing of health care, and the analysis of the various health care reform policies of the industry. Examines how economics can provide valuable insights into the above problems of social choice.

Prerequisite: Admission to Jones College of Business. Addresses health care quality and required accountability within the health care industry from the perspective of a non-clinical leader. Discusses the critical topics of continuous quality improvement (CQI), CQI models, CQI project planning and implementations, accreditation standards, Lean, and Six Sigma from the perspective of non-clinical leaders in organizations serving in multiple tiers of the health services delivery systems. Examines the nuances of healthcare organizational culture and its impact on healthcare quality and accountability.

The role of marketing in the delivery of health care services. Topics include the history of health care in the United States, the evolution of marketing in health care, marketing strategy and implementation in health care, and the future of health care marketing. Students will apply marketing concepts and theory to practical situations.

Focuses on the responsibility all managers and leaders have with respect to an organization's greatest asset—its people. Explores the human resource management fundamentals such as compensation, employment law, human resource development, and talent management. Uses applied, high-impact assignments integrated with other relevant content, including current research, emerging trends, global issues, and technology.

Prerequisite: MGMT 6680. Examines foundational concepts, applied research, and current trends, including performance appraisal; PIP programs; coaching, discipline, and feedback; pay and benefits structures; pay for performance and incentives; managing compensation and benefits costs; global compensation; DEI considerations; and legal implications.

Prerequisite: MGMT 6680. Explores key strategies related to acquiring and managing talent. Examines topics such as job design and workforce planning; recruitment, selection, legal environment, and DEI; new employee onboarding and socialization; and areas of employee management (e.g., training and development).

Prerequisite: MGMT 6745. Facilitates the development of analytic competencies necessary for making human resources (HR) related decisions. Explores topics such as evidence-based decision-making, data collection designs, interpretation of analytic results, communicating findings, and HR analytic technologies.

Addresses IT project management (ITPM) in the development of information systems and uses the project management body of knowledge (PMBOK) as the guiding framework. Emphasizes ITPM success factors, project manager and team roles, emotional intelligence, virtual teams, scope management, stakeholder management, and traditional and emerging ITPM approaches. Learning resources include current books, academic literature, professional resources, and class discussions.

Applies key processes of risk management from the Project Management Body of Knowledge (PMBOK) to address risks to improve project success. Emphasis on identifying, analyzing, and responding to risk and recovering runaway projects.

Builds on knowledge of project management concepts, techniques and challenges developed in INFS 6700. Introduces advanced planning and management techniques in the context of contemporary project management challenges, theories, techniques, and practices.

Applies standard project management frameworks, practices, and tools to enable citizen developers as change agents in organizations to propose and lead innovative technology projects solving business problems without coding. Prep material for the Project Management Institute's (PMI) Citizen Developer Micro-Credential included.

Integrates all areas of IT project management into a coherent analysis. Covers topics, situations, and problems using case study techniques. Includes the development of project management software skills.

Prerequisite: Graduate standing. Delves into current legal, ethical, and social responsibility issues in corporate governance and fraud. Explores fiduciary duties of corporate officers and directors; potential liability of auditors for failure to detect fraud and the need for professional skepticism; new business entity forms to promote social responsibility; agency and worker classification; bankruptcy and fraud; and the future of corporate governance.

The U.S. health care system; its major stakeholders; and the laws and regulations that apply to health care institutions, professionals, and suppliers including Medicare, electronic health records, health care fraud and abuse, compliance planning, certificates of need, health care business associations, federal tax exemption, liability and licensing issues, and ethics in decision making.

Impact of individual values and ethics on the management of organizations. Topics include legal and ethical aspects of dealing with organization stakeholders: stockholders, consumers, employees, and the general community. Emphasis on using ethical theory to make good business decisions.

Analysis of communication theory and communication processes with emphasis on development of executive communication skills essential for understanding organizational processes from a holistic perspective. Covers organizational theory, behavior, and interpersonal communication from both a domestic and global perspective.

Prerequisite: Enrolled in the M.B.A., Music Business program. Examines the dynamic environment called the music business. Utilizing evaluative elements of the industry (Billboard’s MusicConnect, Pollstar, Performing Rights Organizations, etc.), students will review the publishing, recording, management, and touring history of an act and level of success based on current practices and genre/artist stature.

Prerequisite: Permission of department. Examines emerging business models, competitive and feasibility analysis, organizational structure and design, fundraising, marketing and entrepreneurship in the music industry. Students will choose to follow a “for-profit” or “non-profit” track, and develop a final project plan for a business or organization, fully annotating and creating a professional visual presentation which could ultimately be used to present to either a funding source (e.g. venture capitalists, bankers, grantors, etc.) or to the industry (e.g. potential partners, sponsors, clients).

Examines legal rights and duties of creative persons. Students apply concepts from copyright, trademark, trade secrets, privacy, publicity, defamation, and other branches of the law to media productions.

Prerequisites: MKT 3820, MBAK 6895, or permission of instructor. Role and importance of branding in the entertainment industry including the development of branding objectives consistent with both product and overall marketing objectives. Demonstrates how to align a brand with consumers and partners through the development of a marketing plan relating to an approved entertainment product of student’s choosing.

Management of the information systems security function which includes understanding policy, governance, risk, and the application of appropriate solutions required to protect and enhance an organization's security posture. Topics include threats to security, risk assessment, application and data hardening, network security, fundamentals of encryption and authentication systems, and the application of appropriate response and recovery techniques necessary for business continuity.

Prerequisite: FIN 3610 or permission of instructor. Analysis of major sources of liability loss exposures and the insurance coverages designed to meet those exposures. Noninsurance techniques such as loss control and risk transfer are also discussed.

Prerequisite: STAT 3150 or consent of instructor. Integrates probability and risk management topics into fundamental tools for assessing risk in an actuarial environment. Probability topics include random variables, distributions, conditional probability, independence, and central limit theorems. Risk topics include frequency and severity. Insurance concepts such as retention, deductible, coinsurance, and risk premiums.

Prerequisite: ACSI 2100 with grade of C (2.0) or better or consent of instructor. Introduces the daily work as a P&C actuary in rate making and loss reserving, summarizing loss run data, compiling of loss triangles, computing loss development factors, incurred method, paid method, case method, Bornhuetter-Ferguson method, trend losses, rate making on losses and exposure, IBNR reserving, make loss payments plan, reporting and communication of analysis results.

The course will emphasize how to make better strategic decisions through marketing research and analysis. Specifically, this course focuses on evaluating potentially conflicting information from sources such as external secondary research, internal marketing metrics and trends, qualitative research, and quantitative research in order to make the most effective and intelligent decision(s).

Covers why and how brands are one of the most valuable assets to a company; provides an overview of branding strategies, analytics, and creativity required for successful brand marketing.

This course covers what, why, and how of major current approaches, including search engine optimization, search and display ads, mobile marketing, social media, and online listening/monitoring. The key performance indicators and basic techniques to evaluate the effectiveness of online marketing campaigns, including Google Analytics, regression analysis, logistic regression, and online experiments will be covered. This course provides a quantitative and qualitative approach to understanding and harnessing tools in digital marketing analytics to meet business objectives.